Public and media relations.
As a former journalist, Carroll takes a “fact-based” and journalistic-oriented approach to communicating client messages.   “Puffery” and vagueness are NOT part of his repertoire.   He helps companies develop media outreach plans and with operational details of media briefings and press conferences.

Government and political relations.
Unlike some consultants who specialize in state legislative lobbying, Carroll’s contacts and background give him strong capabilities in year-round public affairs efforts going all the way from city council districts in Albuquerque to the 112-member New Mexico Legislature, and on into Washington, D.C., where he has worked on congressional and Federal Communications Commission issues.   He is known and respected by key elected officials of both major parties and by technical and professional staff in agencies.

Business development.
Carroll is a business-oriented thinker and doer. He is a small business person himself and has worked to help launch or grow a number of small companies (primarily in tech fields). Too, he has had successful and long-term business relationships with multi-national high tech companies.

Economic development.
Whether working for small or large companies located in New Mexico, or for multi-member organizations, or via his membership in business organizations, an unrelenting theme of Carroll’s work has been to help lift New Mexico from its chronic low per capita income status among the states.

Coalition-building.
No consultant in New Mexico can match Carroll in this category -- both in terms of numbers of organizations launched, to successful outcomes. The coalitions have included labor and management in the building trades, a nonpartisan citizen-based “town hall forum” group, a statewide alliance of high tech companies, a coalition of industrial electric power users -- and more.

Strategic development.
Carroll has a strong record of helping clients not only develop but implement effective strategies. He has a clear way of helping companies and organizations figure out their objectives, prioritize, and get to work getting there.